Entertainment

Coke Studio Empowers Pinoy Music

It’s been a long while since I enjoyed a live broadcast of Original Pilipino Music. It’s also been a long while since I’ve watched Filipino singers and bands lively featured on television programs.

During my heydays, Pinoy bands and OPM could gear up with foreign music and foreign bands. Our local music industry rocks – truly alive and kicking! Today is a different genre and admit it or not, our OPM is not as loud as it was before.

Thanks to Coca-Cola Philippines for opening a Coke Studio in the country. I believe this is a big help to Pinoy music industry.

Last Saturday, Filipino music artists of different musical genres gathered together at the launching of Coke Studio at the SMX Convention Center.

I couldn’t believe I’ve seen music icons in the country – from the mainstream and the indie, in one event. Plus members of my favorite Pinoy band ever – Eraserheads, Buddy Zabala and Raymund Marasigan. Luckily, I was beside Buddy when rapper Abra was performing on stage, but I was really too shy to take twofies of us (still the night was so precious).

Coke Studio is a celebration of the rich diversity in OPM and the central unifying role of music among Filipinos.

Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing said, “Coke has always been about encouraging personal expression among the younger generation of teens, and what better way to unite them but through a universal language, which is music. This is what Coke Studio is all about. We are making music our tool of choice to connect with teens.”

The launch is filled with powerful performances by Noel Cabangon, Curtismith, Moonstar88, Jensen and the Flips, Sandwich, BP Valenzuela, Gabby Alipe and John Dinopol of Urbandub, The Ransom Collective, Abra, Gracenote, singer-composer Ebe Dancel, Autotelic, Franco, and singer-songwriter Reese Lansangan.
What is Coke Studio?

It is a TV show, hosted by OPM powerhouse Raymund Marasigan and Buddy Zabala, both from Eraserheads. It brings the viewer to the real experience – giving a first-hand, front seat view of the collaboration and how each artist bares their soul in the performance.

What more does it offer?

An interactive Coke Studio truck will roam around the country to give university bands an opportunity to perform and interact with the artists.

How much fun can it give?

Immeasurable fun! Coke Studio is also joining some of the biggest fiestas and festivals nationwide with the Coke Canreaoke – an interactive installation loaded with OPM hits for anyone who wants to showcase their singing prowess.

Coke Canraoke

Tune in to: Channel 5 every Saturdays at 7p.m. or subscribe to www.youtube.com/CokeStudioPH

Truly, with Coke Studio, Coca-Cola Philippines brings a new taste to the sound of Pinoy music!

Watch how we rock the night!

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