Fight Malodors with Downy Boom Boom Pow

We all want to keep the freshness smell in clothes, right? And to attain this, Moms use fabric conditioners at home.  However, there are instances when the fresh smell only lasts for a short time. It’s all because of the tough malodors that we encounter daily.

Ms. Bianca Gonzales, together with Pia Guanio, Camille Pratts, Kelly Misa and  Patty Laurel with Chef JP Anglo, helped us undercover the 10 tough malodors at the Cookery, BGC last August 24.

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Ms. Bianca Gonzales and Chef JP Anglo

We were asked to wear an apron during the cooking demonstration of Chef JP, where he prepared Grilled Bangus in Banana leaves with Burong Talangka, Sinigang Fried Chicken on sizzling plate with Batwan Gravy, Grilled Vietnamese Pork Belly.

During the demo, Pia, Camille, Kelly and Patty shared about the smells that irritate them or make their family worrisome.

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(left) Ms. Bianca Gonzales, Ms. Camille Pratts, Ms. Pia Guanio, Ms. Kelly Misa; Ms. Patty Laurel

 

What are the tough 10 malodors on clothes? They are:

  1. SWEAT AND BODY ODOR
  2. WET SOCKS
  3. KULOB
  4. DRIED FISH
  5. BARBECUE
  6. GARLIC
  7. ONION
  8. CIGARETTE SMOKE
  9. VEHICLE EXHAUST
  10. SMOKE FROM BURNING GARBAGE

How to eliminate these malodors?

Downy softener now contains the breakthrough MALODOR REMOVAL TECHNOLOGY which does not just mask malodor with aromatic ingredient. It helps prevent the odor-causing material from being released again.

Downy Philippines Country Marketing Manager Cedic LeGoff said, “The only way to keep the downy long lasting freshness is not to mask the malodor but to actually remove the malodor. Downy has perfume micro capsule that seals the freshness and has ingredient that terminates the odor.”

The Malodor Removal Technology and the Perfume Micro Capsules harmoniously work to help neutralize all tough smells and create longer lasting fragrant smells on clothes everytime the  fabrics are rubbed.

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Rubbing Demo: a piece of cloth was exposed to malodors.

 

Louie Morante, regional brand communications manager for Procter and Gamble ASEAN said, ” Downy extensively understands consumer concerns and need for fresh scent on family’s clothes, so we are really delighted to provide them with the best ever formulation that can help them fight against odors on their fabrics.”

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Downy products now comes in new packaging and design.

  • Downy Sunrise Fresh, for quick drying even indoors; anti-kulob.
  • Downy Antibac, anti-bacterial to keep germs away for the whole family.
  • Downy Garden Bloom, wonderful floral freshness.
  • Downy Single Rinse, rinse clothes quickly and with less water.
  • Downy Baby Gentle, dermatologically tested to be safe for baby’s skin.

 

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Here’s a wrap-up of what happened during the event.

 
 

 

 

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