Help Plant a Tree through GCash Forest

We can do so much in this digital age. We can communicate with families abroad. We can send money in an instant. We can purchase products without shelling out money. We can work online and satisfy our clients from other country.

Did you know that you can now plant a tree digitally? The good news, you can convert and grow this tree in real forest. How cool is that?

Last Tuesday, GCash introduced an exciting “green” feature on the app called GCash Forest, which lets subscribers plant virtual trees that will have real-life counterparts.

Mynt CEO Anthony Thomas said, “GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation.

GCash Forest aims to plant 365,000 thousand trees by the end of 365 days with the help of GCash subscribers.

From left to right: Mynt Chief Marketing Officer and Head of Marketing and App Product Chris Manguera, World Wide Fund for Nature (WWF) Philippines President and Chief Executive Officer Joel Palma, Mynt President and Chief Executive Officer Anthony Thomas, United Nations Development Programme Resident Representative to the Philippines Titon Mitra, and GCash Vice President for Corporate Communications Reyner Villaseñor.

 

The advocacy is very timely now that we are facing environmental problems like forest denudation, flood and clean water sources.

Even though we live a busy life, we can now contribute to environmental preservation by using our mobile phone, especially by using our mobile wallet GCash.

Simply collect green energy when using the GCash Forest App.

Users who get enough green energy can choose which species of trees they want to plant in a selected area at the Ipo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, fun facts and updates on the growth of their trees on their GCash apps.

GCash Forest partnered with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF) and The Biodiversity Finance Initiative (BIOFIN).

The DENR will provide land resources in Ipo Watershed, an essential component of the Angat-Umiray-Ipo watersheds system supplying 98 percent of Metro Manila’s water. WWF will be providing trees and manpower while BIOFIN will provide expertise on monitoring.

“Many Filipinos, especially the younger ones, care about the environment but a lot of them don’t know how they can actively take part in environmental protection. This is a barrier that GCash Forest addresses because they only need to use their smartphones—an already integral part of their daily lives—to make a difference,” concluded Thomas.

The new feature is inspired by Alipay Ant Forest, a product operates by Ant Financial, an Alibaba affiliate and the parent company of the world’s leading payments and lifestyle platform, Alipay. Via the mobile platform, more than 500 million users have planted 100 million real trees and advanced a shared vision of sustainable and inclusive development.

 

13 comments on “Help Plant a Tree through GCash Forest

  1. It is always great news whenever big companies like Globe and G-cash owns up and do their share to save our planet. I hope there will be more like them, because we obviously need all hands on deck!

  2. This is a nice project of Globe, it is good to know that they are giving a certificate of ownership.

  3. This is really a great initiative. We need to start saving the environment for our children’s future.

  4. ah pareho nung kay Leira to. It’s actually a great initiative nga. I’d rather participate in planting trees, but if you can’t do so, this is one way to take part in the green campaign.

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