We can do so much in this digital age. We can communicate with families abroad. We can send money in an instant. We can purchase products without shelling out money. We can work online and satisfy our clients from other country.
Did you know that you can now plant a tree digitally? The good news, you can convert and grow this tree in real forest. How cool is that?
Last Tuesday, GCash introduced an exciting “green” feature on the app called GCash Forest, which lets subscribers plant virtual trees that will have real-life counterparts.
Mynt CEO Anthony Thomas said, “GCash is no longer just providing an excellent platform for accessible financial products and services but also enabling Filipinos to be more active in responding to real-life issues, such as climate change mitigation through reforestation.”
GCash Forest aims to plant 365,000 thousand trees by the end of 365 days with the help of GCash subscribers.
The advocacy is very timely now that we are facing environmental problems like forest denudation, flood and clean water sources.
Even though we live a busy life, we can now contribute to environmental preservation by using our mobile phone, especially by using our mobile wallet GCash.
Simply collect green energy when using the GCash Forest App.
Users who get enough green energy can choose which species of trees they want to plant in a selected area at the Ipo watershed. Once the trees are physically planted, users get to receive a certificate of ownership with a serial number, fun facts and updates on the growth of their trees on their GCash apps.
GCash Forest partnered with the Department of Environment and Natural Resources (DENR), World Wildlife Fund (WWF) and The Biodiversity Finance Initiative (BIOFIN).
The DENR will provide land resources in Ipo Watershed, an essential component of the Angat-Umiray-Ipo watersheds system supplying 98 percent of Metro Manila’s water. WWF will be providing trees and manpower while BIOFIN will provide expertise on monitoring.
“Many Filipinos, especially the younger ones, care about the environment but a lot of them don’t know how they can actively take part in environmental protection. This is a barrier that GCash Forest addresses because they only need to use their smartphones—an already integral part of their daily lives—to make a difference,” concluded Thomas.
The new feature is inspired by Alipay Ant Forest, a product operates by Ant Financial, an Alibaba affiliate and the parent company of the world’s leading payments and lifestyle platform, Alipay. Via the mobile platform, more than 500 million users have planted 100 million real trees and advanced a shared vision of sustainable and inclusive development.