Unilever’s “Sure Ka Ba?” Water Safety Awareness Campaign

Water is life.

Water is vital to our existence. However, the truth is we do not have safe water anymore. We can easily get a disease from drinking contaminated water, like diarrhea, amoebiasis, cholera and typhoid. Some water-borne diseases are not only harmful but can also cost us our life. According to the World Health Organization:

Every year there are 2 million diarrhoeal deaths related to unsafe water, sanitation, and hygiene—the vast majority among children under 5.

I have kids at home and to protect my family from water-borne diseases, I spend roughly 500 pesos a month to give them a clean supply of drinking water from the nearest water station in our house. This costs us P7,000 a year, but it doesn’t matter because we need clean water.

I am confident with our drinking water until I saw this video at the launch of Unilever Philippines “Sure Ka Ba?” campaign  at the Avida Showroom in Glorietta 4, Makati City.


“Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.

After watching  the video, I was left thinking hard on how can I provide safe drinking water to my family.

My gloomy face enlightened when Unilever Philippines vice president for Home Care and Foods Benjie Yap talked about the company’s effort to bring safe drinking water to Filipino families as part of the Unilever Sustainable Living Plan.

And then they introduce the state-of-the-art water purifier – Unilever Pureit.

Pureit has an advanced five-step purification process that eliminates 99.9999% of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.

A demonstration on how Unilever Pureit Excella product works is spearheaded by a member of Unilever’s Research and Development department and a microbiologist from SGS, the world’s leading inspection, verification, testing and certification company.


Ms. Dimples Romana observes how the Pureit Excella works.


The water sample (left) from Pureit Excella was placed inside the UV for us to witness how clean it was undergoing filtration system.

Pureit Excella is an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. It has 9 liters capacity and has automatic shutoff mechanism. Costs P4,996.00


Pureit Excella inside Avida showroom one bedroom unit

Aside from the Pureit Excella product, the Marcella UV and Ultima RO were also introduced.

Marcella UV uses ultraviolet light; 4 liters capacity and has automatic shut off mechanism. It costs P11,000

Pureit Marvella

A Marcella UV unit perfectly placed in one of the Avida unit’s kitchen.

Ultima RO (Reverse Osmosis) can remove salt from water. It costs P16,000


Pureit Ultima RO unit.

If you’re currently looking for a condominium unit and at the same time wanted to personally see how Pureit works, simply drop by at the Avida Showroom in Glorietta Center, Makati City  because Pureit demo units is on display for the month of September.

Avida, one of the country’s leading real estate developers for the mid-market segment of the industry, supports Unilever and Pureit in their effort to provide households with access to safe drinking water to ensure their health.


Celebrity mom Dimples Romana is launched as the Pure It brand ambassador. She is joined by Unilever Philippines VP for Homecare and Food Benjie Yap and Pure It Brand Manager Brian Duruin.

Pureit water purifier is a must have in every kitchen. I believe it is a very practical investment at home because your whole family will benefit from this. Always remember, the quality of drinking-water is a  powerful determinant of health.

15 comments on “Unilever’s “Sure Ka Ba?” Water Safety Awareness Campaign

  1. I didn’t know that Unilever has a water filter system. I’ve been seeing a lot of posts about filters though.It’s really great that companies launch products that will definitely improve illness prevention.

  2. The quality of water is indeed important – for our children and for ourselves. An interesting campaign – and yes, I too am very careful to the water we drink!

  3. They say, “You are what you eat”… and I will add, “and drink too!”. Consuming clean and pure water is essential to our general well-being. Thanks for sharing this review 🙂

  4. Investing in safe water is always a good investment for health in the home. Thanks for informing us about this product so we can check it out the next time we need to buy this important appliance.

  5. clean and filtered water is something everyone needs. in the uk, we can drink straight from the tap but i have been meaning to use a water filter

  6. It is very important that we make sure that the water we drink are clean and safe especially if we have babies in our homes; as their immune system isn’t as strong as ours. We are already considering switching to this and say good bye to our refilling station water supply.

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