Change for Good: Helping Children Reach for the Skies

Starting July 1, Cebu Pacific, the country’s leading airline company will heartfully implement the “Change for Good” campaign by the United Nations Children’s Fund (UNICEF).

Change for Good is an innovative global partnership between UNICEF and the international airline industry. Cebu Pacific is the first local company to support the program now that it celebrates their 20th year of operations this year.

Cebu Pacific partnered with UNICEF to bring much-needed health and nutrition to infants and young children here in the Philippines through funding the 1,000 Days Health and Nutrition program.

      “We are very thankful to Cebu Pacific for empowering its thousands of everyday passengers to contribute through their own small way, towards helping provide health and wellness to children in the most at-risk communities,” said Lotta Sylwander, UNICEF-Philippines country representative.

She explained that Cebu Pacific and UNICEF will work together for First 1,000 Days, to provide child beneficiaries with proper nutrition through exclusive breastfeeding up to 6 months of age; continued breastfeeding up to 2 years of age, together with appropriate, hygienic and nutritious food; fortification of foods; micronutrient supplementation; and treatment of severe malnutrition.


Cebu Pacific President and CEO Lance Gokongwei and UNICEF Representative Lotta Sylwander.


Loyal passengers of CEB Manila may voluntarily donate their spare coins or unused currencies during the mid-flight when CEB cabin crews invite them. The cash will be converted into life-saving materials and services for vulnerable children beneficiaries in the Philippines.


UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis were also present during the launch. Ms. Curtis calls on her fellow travel enthusiasts to do their share for children in need. Mr. Valenciano, on the other hand, shared some stories about his experiences as a UNICEF ambassador and later on sang a song he personally made. It was a touching song about protecting the rights of every child.

UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew.

UNICEF Ambassador Gary Valenciano and Celebrity Advocate for Children Anne Curtis with the Cebu Pacific cabin crew.

With this advocacy, I am sure that my loose coins when I’m traveling with Cebu Pacific will go the extra mile. Indeed, Change for Good makes traveling more fun in the Philippines!

7 comments on “Change for Good: Helping Children Reach for the Skies

  1. This campaign is truly amazing. Who would have thought a few change can help improve some kids’ lives. Now, we dont have to worry aboyt what to do with our change ????

  2. What a great thing for Cebu Pac to do! As Filipino and as people of the world we have to make a difference, a change for the better to the future generations 😀 Awesome!

  3. Wow, nice. I really think this is a great idea to help people who are in need. And small coins however small they may be, if they can gather a lot that would be a big help. Kudos Cebu Pacific!

  4. Glad they are doing events like this and the beneficiaries are the kids. Kudos to unicef and Cebu pacific

  5. This is such a wonderful idea for travelers! ???????? I’ve always wondered on what better way should I do with my dpare change or currencies from my previous abroad trips. Good job Cebu Pacific ????????????

  6. Awesome! I hope more big companies does change for good. Some earn too much money and it will be very helpful if they use it for better purposes 😀

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