It’s an open book to my friends that I am an avid consumer of Coke. The reason why? Coke has been part of our family occasions and even every day life for years. This refreshment drink uplifts me in any circumstances I face. When there is Coke, there are more stories shared with family and friends. These moments, however simple or complicated, are special to me.
Last Thursday, I witnessed another moment made special by Coca-Cola as it launches its one global creative campaign, Taste the Feeling! For the first time, this marketing campaign unites all Coca-Cola products, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life!
Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines, said, “Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special.”
Here is the latest Coke campaign ad. The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.” by Conrad Sewell, a London-born, Australia-raised singer.
The program hosts, Sam YG and Iya Villania-Arellano, shared their own stories with Coke before announcing Coca-Cola’s new ten brand ambassadors – Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, Enrique Gil and Liza Soberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Mr. Pure Energy Gary Valenciano was also present. He enliven the stage before the new ambassadors were officially introduced.
This year, Coca-Cola will turn more ordinary moments extra special at the biggest colleges, universities, and tambayans in the country.
Watch out for the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.
They are also giving out millions of free Coca-Cola so we can make millions of moments special.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.