It’s an open book to my friends that I am an avid consumer of Coke. The reason why? Coke has been part of our family occasions and even every day life for years. This refreshment drink uplifts me in any circumstances I face. When there is Coke, there are more stories shared with family and friends. These moments, however simple or complicated, are special to me.
Last Thursday, I witnessed another moment made special by Coca-Cola as it launches its one global creative campaign, Taste the Feeling! For the first time, this marketing campaign unites all Coca-Cola products, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life!
Stephan Czypionka, Vice President for Marketing, Coca-Cola Philippines, said, “Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional traits of Coca-Cola – the uplifting refreshment of drinking our product and how having a Coke makes any moment more memorable and more special.”
Mr. Stephan Czypionka, vice president for Marketing, Coca-Cola Philippines
Here is the latest Coke campaign ad. The lead television spot, “Anthem,” comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The soundtrack to “Anthem” is an original song titled “Taste the Feeling™.” by Conrad Sewell, a London-born, Australia-raised singer.
The program hosts, Sam YG and Iya Villania-Arellano, shared their own stories with Coke before announcing Coca-Cola’s new ten brand ambassadors – Alden Richards and Maine Mendoza, James Reid and Nadine Lustre, Enrique Gil and Liza Soberano, Enchong Dee, Janella Salvador, Bailey May and Ylona Garcia.
Mr. Pure Energy Gary Valenciano was also present. He enliven the stage before the new ambassadors were officially introduced.
This year, Coca-Cola will turn more ordinary moments extra special at the biggest colleges, universities, and tambayans in the country.
Watch out for the Coca-Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.
They are also giving out millions of free Coca-Cola so we can make millions of moments special.
Enrique Gil and Liza Soberano, Janella Salvador, Enchong Dee, Stephan Czypionka, James Reid, Ylona Garcia and Bailey May.
For more information about the new campaign of Coca-Cola, visit www.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines.
Coca Cola never fails to amaze their consumers. This new campaign maintains their dominance in the Philippines.
What I like about COKE is that it gives you the satisfying relief from thirst especially if it is cold. Hehehehe…and another thing is, the way they promote their products via TV advertisement. Very touching and memorable.
I still like their previous campaigns but I guess this one covers a broader aspect of the Coca Cola Campaign and captures more age demographics in a single campaign.
Yes! I got to say that I love the new motto of Coke, but of course I would definitely miss the Open Happiness campaign. Kudos to them as well for getting a number of celebrity endorsers!
Not really into coke, I rarely drink that 3 years ago. But since there’s always a coke in our office, I started drinking coke a lot. Work/peer pressure. There’s also those few times that I suddenly crave to drink coke. I haven’t seen their commercial here yet. It’s nice!
Well, that sounds like my family too. Every meal—sometimes even breakfast, there’s a Coke on the table. I’m the only one who doesn’t get into that wagon so you can say I’m the black sheep of the family. Haha. I think Coke makes one of the best advertisements/campaigns that’s why it’s always so popular. Their ads are always feel good so subconsciously, people think that when they drink it, they feel good and everything’s well. I love how every Christmas they have those heartwarming commercials. I love them and would always anticipate their release. 🙂