WHEN you travel, you create memories.
Whatever memory it is, while traveling with your family, with your special someone, your business partners, friends or even when you’re traveling alone, the most distinctive are the HAPPY ones.
HAPPY memories are UNFORGETTABLE. It is something you keep closer to your heart and you won’t forget for the rest of your life.
This is why Solaire Resort and Casino, the Philippines’ premier integrated resort and Air Asia, one of the leading and multi-awarded airlines crafted a one-of-a-kind transportation that will definitely make you feel important and bring you unforgettable memories even in a brief period of time.
This is traveling not with an ordinary cab, nor your typical transport bus.
Starting this July, Air Asia’s popular Airbus A320 wrapped in Solaire Resort and Casino’s brightly colored livery will soar high in the sky.
Take a peek on how they did it.
Solaire is the first ever consumer brand in the country to fully wrap and brand a commercial airline, with an underlying thrust of further promoting tourism in the Philippines and in greater Asia. This dynamic collaboration between Solaire and Air Asia aims to provide modern travel and leisure experiences for its customers.
Solaire owner Enrique Razon Jr. and Air Asia Global CEO Tony Fernandes
In line with Solaire’s Create Your Moments campaign which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with Air Asia, one of the leading and multi-awarded airlines in their category, harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated and the airline carrier.
Jasper Evangelista, Vice President of Brand and Marketing, Solaire Resort and Casino said, “This aircraft branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local and foreign guests and travellers by enforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.”
Air Asia Philippines Chairman Maan Hontiveros said, “Air Asia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature.This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.”
From it’s customers, Solaire Resort and Casinos already signifies unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities. You can now experience Solaire’s extra-ordinary comfort, elegance and luxury in the sky, through SKY SOLAIRE.
