I didn’t know it’s possible to make a cement paver out of a plastic sachet. Not until I became a part of Unilever, Smart Communications and Cebuana Lhuillier through their Sachet Recovery Program.
It turned out that these three big companies have long been making cement pavers out of Surf sachets to help improve Filipino lives and the environment after the country suffered Supertyphoon Ondoy onslaught.
Now on it’s third year, Unilever, through its number one laundry brand Surf, Smart Communications and Cebuana Lhuillier—have renewed and strengthened their commitment to champion environmental sustainability. Through their joint efforts to create a process that is easy, convenient and rewarding, the program involves and educates more consumers about sustainability and waste recycling.
Unilever Philippines Chairman and CEO Rohit Jawa thanked their partners for their continued support in the endeavor to reduce the environmental impact of sachets. This, according to Jawa, is in line with the Unilever Sustainable Living Plan that aims to double their business while cutting their environmental footprint in half, and in the process, bringing a brighter future to one billion people worldwide.
“We owe the Sachet Recovery program’s success these past two years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year, their bigger participation will definitely produce greater results for the benefit of the environment and Filipino communities,” Jawa said.
Smart Communications President and CEO, Napoleon Nazareno, also breaks a good news, “As we enter the third year of this worthy undertaking, Smart is expanding its support for this program. Starting this year, Talk ‘N Text and Sun subscribers will also be able to exchange their Surf sachets for free SMS. This opens the door to engaging millions more of Filipinos in this endeavor.”
Cebuana Lhuillier, on the other hand, will add newly-opened outlets to facilitate the redemption of Surf sachets. “Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program,” said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO.
For the last two years, they have made thousands of cement pavers out of 12 million Surf sachets collected all over the country. They donated the pavers to Barangay Union Coastal of Mayorga, Leyte and served as foundation to the environmentally-friendly laundry facility, Surf Labahan.
During the event, the partners also donated 7,000 cement pavers to the Mandaluyong Elementary School. The construction materials—made from hundreds of thousands of shredded empty sachets—will form pathways to improve school grounds and make walking around the school more convenient for students.
This time, to get more people involved in and be educated about recycling empty sachets, the three industry leaders plan to make the Sachet Recovery Program bigger and better than the first two years. For every sachet surrendered in any of the close to 2,000 Cebuana Lhuillier outlets, consumers will receive 10 free texts from Smart.
Now to give you idea how your Surf sachets be converted into pavers, browse on the photos below.
So mommies, do not throw your Surf sachets, instead, collect them and exchange them for free text from Smart and Talk ‘n Text in any Cebuana Lhuillier branch near you and help save the environment at the same time. An easy, peasy for a trash and flood free community! And please help spread the word. Thank you.